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Author

James Okafor

EdTech Researcher & Instructional Designer

About

James Okafor is an EdTech researcher and instructional designer focused on the intersection of assessment, AI, and adult learning. He spent six years at a large UK-based ed-tech company building corporate compliance training and assessment systems before moving to independent research and writing in 2024.

On SimpleQuizMaker, James writes the comparison guides and the corporate/L&D content — the kind of pieces that have to balance honest evaluation of competing tools with practical guidance for someone who actually has to ship the training next week.

James holds a Ph.D. in Education from the University of Manchester (research on adaptive assessment in higher education) and a B.A. in Psychology from the University of Lagos. He splits time between London and Lagos.

Areas of expertise

  • ·Adaptive and item-response-theory based assessment
  • ·Corporate training and L&D quiz design
  • ·AI quiz tool evaluation and comparison
  • ·Personality quiz scoring and segmentation
  • ·Compliance training (FCPA, GDPR, safety)
  • ·Higher education assessment research

Articles by James (100)