TL;DR. Likert scales rate agreement on a 5- or 7-point spectrum. This page gives 50 ready-to-use Likert items across employee surveys, customer feedback, course evaluation, and behavioural research — plus the rules for writing items that yield comparable, reliable data.
What is a Likert scale?
Named after psychologist Rensis Likert (1932). Standard 5-point:
Strongly Disagree → 2. Disagree → 3. Neutral → 4. Agree → 5. Strongly Agree7-point versions add “Slightly” on each side.
Design rules
**One concept per item.** Split double-barreled statements.**Avoid negatives.** “The training was useful” over “The training was not useful.”**Balance valenced items.** Mix positive and negative so agreement bias doesn't skew data.**Neutral wording.** “I'm satisfied” over “I love.”**Pre-test on 10 colleagues** before launch.Employee engagement (10)
I feel valued by my manager.I have the resources I need to do my job well.My work makes a meaningful contribution.I have a clear understanding of what is expected of me.I receive helpful feedback regularly.I would recommend this company as a great place to work.I see myself working here in two years.My manager treats me with respect.I am proud of the work I do.My workload is manageable.Customer feedback (10)
The product met my expectations.The product was easy to use.I would recommend this product to others.The price was fair.Customer service responded quickly.The product was delivered on time.I will purchase from this company again.The website was easy to navigate.The product description matched what I received.I felt valued as a customer.Course evaluation (10)
The course objectives were clearly stated.The instructor was well-prepared.The course materials were helpful.The course pace was appropriate.The instructor was responsive to questions.The assessments accurately measured what was taught.I would recommend this course to others.The course met my learning goals.The workload was manageable.I am more confident in this subject after the course.User experience (10)
The app is easy to navigate.I rarely encounter bugs or errors.The features I need are easy to find.The app loads quickly.I trust the app with my data.I am satisfied with the design.The notifications are useful, not annoying.The onboarding helped me get started.I would recommend this app to a friend.The app provides good value.Behavioural / health (10)
I exercise at least three times a week.I get at least 7 hours of sleep on most nights.I eat balanced meals throughout the week.I make time for things that matter to me.I feel rested most mornings.I drink at least 6 glasses of water per day.I take short breaks during the workday.I am happy with my current weight.I feel stressed most days.I have time for hobbies and recreation.Scoring Likert data
Simple: assign 1–5, report mean per item.Rigorous: treat as ordinal; report median and mode; use non-parametric tests (Mann-Whitney U) for comparisons.Composite scores: sum/average related items; check Cronbach's alpha (≥0.7 = acceptable).Common mistakes
Double-barreled items.Loaded language.Imbalanced response options.Forcing a midpoint when one isn't natural.Surveys over 30 items (drop-off).[Multiple Choice vs Open-Ended](/blog/multiple-choice-vs-open-ended)[Open-Ended vs Closed-Ended Questions](/blog/open-ended-vs-closed-ended-questions)[How to Write Good Quiz Questions](/blog/how-to-write-good-quiz-questions)Build a Likert survey →
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