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Tutorial

How to Make a Quiz on Instagram (Stories & DMs)

May 13, 20266 minJames Okafor
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In this article
  1. 1.Instagram's built-in quiz sticker
  2. 2.Limitations
  3. 3.When to use the built-in quiz
  4. 4.When you need a real quiz tool
  5. 5.Sharing a SimpleQuizMaker quiz on Instagram
  6. 6.Related reading

TL;DR. Instagram has built-in quiz stickers in Stories — fast, fun, but limited to 4 answer choices, single question, and no scoring or reporting. For real assessments, build the quiz in a tool like SimpleQuizMaker and share the link in your bio or Story.

Instagram's built-in quiz sticker

  • Swipe right to open the camera.
  • Tap the smiley/sticker icon at the top.
  • Tap “Quiz”.
  • Type your question.
  • Tap each answer option to type — up to 4 answers.
  • Tap the answer you want marked correct (it will turn highlighted).
  • Pick a colour and place the sticker.
  • Post.

    • Viewers tap an answer; correct/incorrect feedback appears immediately; you see results in your Story Insights.

    Limitations

  • One question per sticker.
  • Maximum 4 answer choices.
  • No score tally.
  • 24-hour Story lifespan.
  • No personality / multi-outcome scoring.

    • When to use the built-in quiz

  • Quick engagement bait.
  • Single-question polls disguised as quizzes.
  • Brand awareness campaigns.

    • When you need a real quiz tool

  • Multi-question quizzes (10+).
  • Per-user scores and reports.
  • Personality quizzes with custom outcomes.
  • Classroom or training use.

    • Sharing a SimpleQuizMaker quiz on Instagram

  • Build the quiz in the [quiz builder](/quiz-builder).
  • Get the shareable link.
  • Add the link to your Instagram bio (only one link, or use Linktree).
  • Post a Story announcing the quiz; use the Link sticker to drive users to the quiz.
  • Track Story engagement in IG insights; quiz tool tracks the actual scores.

    • Related reading

  • [How to Make a Quiz on WhatsApp](/blog/how-to-make-a-quiz-on-whatsapp)
  • [How to Make a Quiz on PowerPoint](/blog/how-to-make-a-quiz-on-powerpoint)
  • [How to Make a Quiz on TikTok](/blog/how-to-make-a-quiz-on-tiktok)

    • Build a quiz to share on Instagram →

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    James Okafor

    EdTech Researcher & Instructional Designer

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